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I help sports coaches productize their expertise and add another $20k in revenue in the business in 90days or less.
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DISCOVER HOW A SOCCER STRENGTH AND CONDITIONING COACH IN CANADA TURNED A $50 INVESTMENT IN $3K IN REVENUE IN JUST 7 DAYS!
Written by Sasikumar Ramu on Oct. 17th 2019
Is it really possible to turn $50 into $3,000 in just 7 days? Its not easy but not impossible.
When Paul Ruzik, and Owner and Founder of Futbol Strength Academy in Toronto Canada approached me after finding me online, he was going through the same challenge like million other business owners in the height of the global pandemic.
He needed help to turn his business around, to make matter worst the country was under lock down. With all odds against him, we quickly started working on some quick wins.
We needed to be ultra clear on who he served and what was the outcome his clients were after.
So, after getting his target audience right an creating a "Million Dollar Message" installed in his business we set out to productise his expertise by creating a signature solution for his business.
After several iterations, Paul managed to come up something that best represented his business.
With the Signature solution in place, we worked on taking one of the action items in his Signature Solution to create what we call a "lead magnet."
A lead magnet is basically a valuable piece of content that we put together that will allow your ideal client to put up their hand and indicate that they are interested in your offer. At this stage you are not selling or pitching anything, you are just educating your potential client without any expectations. We call this education based marketing.
Paul also started distributing the lead magnet online in places where his ideal clients hung out.
After exhausting all organic means, I advised Paul to spend $5 on Facebook advertising through simple targeting, again only offering to download his lead magnet.
So from being overwhelmed to experiencing all sorts of stress related with running his business, Paul now runs a healthy business and has a target to reach $40k in revenue per month.
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